On top of our 18,000 general merchandise SKUs, L&R maintains a specialty division for cosmetics, bath, fragrance and other health and beauty items. In fact, we are the largest cosmetics distributor in the United States, with over 7,000 beauty items (carded and loose versions). We service over 50 chain customers in the grocery and drug class of trade, and supply more than 13,000 retail destinations.

How L&R helps boost your cosmetic product sales:

  • We distribute all basic items necessary to maintain your store sets.
  • We provide a large assortment of promotional displays which allow customers to try new products and encourages them to purchase timely seasonal shades of their favorite items.

Segmentation

and corresponding percentage of dollar sales*

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Eye
32.10%

Mascara, eye shadow, eyebrow & eye liner

The brow properties continue to drive sales in the Eye segment.

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Face
32.42%

Foundation, Powder, Blush, Concealer, Bronzer, Primers & Mists

Face primers and setting mists continue to drive sales in the Face segment.

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Lip
13.69%

Lipstick, lip gloss, lip liner & lip remedies

Liquid lip colors and glosses are driving the sales in the Lip segment.

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Nail
21.79%

Nail polish, Nail Treatments & Implements

Gel nail colors continue to drive the sales in the Nail segment.

Premier Brands:

Neutrogena, Physicians Formula, China Glaze, Essie, L'Oreal Paris, Nyx, Revlon Logos

Mid-Tier Brands:


Sally Hansen, Milani, Rimmel London, Ebin, Kokie, Bonne Bell, CoverGirl, Maybelline, Almay, Flower, Cai, Essence Logos

Value Brands:


Beauty 21, Wet N Wild, Elf, Black Radiance, Jordana, Sinful Colors Logos

*Based on IRI 52 weeks ending 11/03/2019

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