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About the Consumer:
Stationery products appeal to every age group in every household: from young children’s crayons, to students’ homework and school-project supplies, to adults’ home-office, mailing & packaging supplies for shipping.
Sales in this category remain constant throughout the year with a spike in the Autumn season when schools open for the academic year. Dollar sales in the stationery category continue to increase from year to year.
Category Sales in the Food & Drug classes of trade
Office Supplies & Organization
Notebooks, binders, paper, planners & envelopes
File folders, organizers, staplers & scissors
Pens, pencils, markers & highlighters
Padded mailers, packing tape & labels
Crayons, writing tablets, paints, glue & clay
*Based on GMDC Nielsen Sales for 52 weeks ending 2/22/2021