Baby Care Products
$0
Sale Patterns: In the food and drug classes of trade, baby care products represent over $932 million in annual sales
Baby Need Products
Baby oils, baby wipes, cotton swabs, treatments for diaper rash
72.7% of dollar sales
Baby Feeding & Accessories
Feeding (i.e. baby bottles, nipples, feeding spoons, feeding dishes), rattles & baby toys, teethers & pacifiers
27.3% of dollar sales
*Based on GMDC IRI Sales for 52 weeks ending 2/22/2021
About the Consumer:
Moms world-over are constantly shopping for necessary baby bath and care products to have on hand not only for the home nursery, but for the various locations their babies can be found – from the traveling baby bag to the baby care center. What’s more: as tired as moms usually are, they will usually prefer to pay for the convenience of shopping for all their items at one location.
