What Differentiates These Products?
As Seen On TV (ASOTV) is the name given to the group of products that are initially introduced to the consumer via television infomercials and advertisements.
The Consumer-Sale Outlook:
Customers recognize items they see on TV and don’t hesitate to buy them while out shopping. Due to the impulse-sale nature of ASOTV products, these items are now recognized as atop-selling profitable category in all classes of trade.
How To Best Position These Products:
ASOTV products are best promoted in dedicated end-cap displays or within in-aisle locations. ASOTV items also offer great sales potential when cross merchandised within their respective category.
How L&R helps you to best position your ASOTV products:
- While most categories within a retail store are reviewed and updated on an annual or bi-annual basis, the ASOTV category is more closely monitored.
- New items are continually being introduced so ASOTV planograms are updated 3-4 times per year.
- During the Christmas holiday season, L&R features a special ASOTV holiday end cap designed specifically for the gift-giving season.
The Sale Process:
Initially, ASOTV products are available by direct mail order only. After this initial period, ASOTV items are made available for sale at retailers throughout the nation.
