Toasters, Coffee Makers, Mixers, Irons, Blenders, Grinders, Crock Pots, Water Purification Systems
Household appliances saw an increase in dollar sales of 28.6% from 2019 to 2020. The top 5 sellers were Single Serve (pod) Coffeemakers, Air Fryers, Toaster Ovens and Blenders, and Electric Pressure Cookers. Single-Serve Coffeemaker sales increased 23.4%, Air Fryer sales increased 55.4%, Toaster Oven sales increased 68.3%, Blender sales increased 49.8% and Electric Pressure Cooker sales dropped 4.9%.
personal care appliances
Curling Irons, Flat Irons, Hair Dryers, Hair Trimmers
This segment of the category continues to have strong sales in the Food and Drug Classes of Trade where this is a convenience category. 13.08% of the overall category sales come from the Drug Class of Trade and 2.81% come from Food.
Music & Electronics
Phone Accessories, Earbuds/Ear Phones, Radios, Cables, Chargers
This segment stimulates impulse sales in all classes of trade as it offers accessories to supplement performance with popular phones and electronic gadgets that have become basic everyday essentials to customers of all ages. The Drug Class of Trade saw a decline of 6.59% in dollar sales this past year while the Food Class of Trade saw an increase of 18.04% this past year. Overall in all Classes of Trade, this segment saw an increase in sales of 14.07%.
Scales, Vaporizers, Humidifiers, Electronic Thermometers
Due to its pharmaceutical nature, sales of these items perform best when they are merchandised near the pharmacy.
*Based on NPD sales for 12 months ending December 2020 and GMDC Nielsen for 52 weeks ending 2/22/21.