Industries Served

L&R is a distributor of slow turning, sku intensive products within the Cosmetic, Health & Beauty Care and General Merchandise categories. Our specialty is allowing retailers to demographically design departments and categories without the inventory liability. As such L&R services many classes of trade.

Industries Served




L&R’s extended aisle concept creates a customer focused marketplace where shoppers can easily locate products in one location and not have to flip through countless websites to find what they need. Utilizing this efficient model, our customers can provide an easier platform for their customers to explore their inventory and experience a seamless online shopping experience.


We aim to further simplify the fulfillment process for our customers by providing a website that embraces complete transparency. Prices shown on our website are all inclusive – there are no other fulfillment or shipping fees. There are no additional fees added once you put items in your shopping cart. This allows our customers to shop with the peace of mind knowing that what they see is what they get.

Chains and
Independent Retailers

L&R is widely recognized for its work helping some of the industry’s biggest brands meet their business objectives. As a national distributor, we take pride in servicing retail chains across the country from regional to national chains. L&R also services many independent supermarkets, drug stores and military exchanges. Through the use of cutting edge data analytics and detail-oriented strategic programs, L&R helps retailers meet their goals.


This class of trade is focused on offering their customers a complete assortment of consumable products from perishables like dairy, meat, produce and frozen foods to center store non-perishable staples along with offerings in the health care, beauty care and general merchandise categories. The store goal is to offer their customers a one-stop shopping experience.

National chains are stores which feature a sales floor which averages 45,000 – 60,000 square feet and can be found in states across the country such as Albertsons, Safeway and SuperValu. These stores will offer a large selection of products within each category. L&R works to provide these customer with category management services including product selection, improved turns, no warehouse inventory, low store inventory, reduced out of stocks and planograms to meet their demographic needs.

Regional chains are sized like the national chains, however they are traditionally located in regional U.S. markets such as Giant Eagle, Wegmans, ShopRite and Hannaford which are located in the northeastern U.S., Publix which is located in the Southeastern U.S., Raley’s located on the west coast and Harris Teeter, a division of Kroger which is located primarily in the Carolina’s.

giant-eagle   harris-teeter   shoprite

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Independent Stores are typically smaller in size (10,000 – 25,000 square feet) and offer a more limited selection of products within each category. Independent chains are typically regional in either urban or suburban markets. Since they are smaller they have a limited management staff so they rely on L&R to provide them with custom services for things such as customer made racking to order, product selection, low in store inventory, reduced operating costs and planograms designed to meet their specific demographic needs. We also assist with any B to B website needs.

  • Urban Independent Stores including Western Beef, Morton Williams, C-Town, Fine Fare, Met Foods, Associated, Food Universe, Pioneer, Bravo, Compare and more. (+logos tbd)
  • Suburban Independent Stores including Key Foods, North Shore Farms, Supremo Food Markets, DeCicco’s and more. (+logos tbd)
western-beef   morton-williams   c-town

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While there are two primary national drug chains there are also numerous smaller Regional and Independent Drug Store stores throughout the U.S. The key driver for this class of trade is the pharmacy. Consumers find a retailer that supports their prescription plan and while they are waiting to have their prescriptions filled, they shop for their health and beauty care needs along with select general merchandise category products.

Regional Drug Chains are full service drug stores with pharmacy departments and with large health and beauty care departments. These stores have large cosmetic departments and carry a large assortment of cosmetic brands in the premium, mid-tier and value brands. These chains are typically regional to a select market area and can have anywhere from 10 to 100+ stores.

Regional drug chains benefit from such services as regular deliveries direct to store, demographic planogram designing, low in store inventory, improved turns, reduced out of stocks and overall reduced operating costs. Examples of such retailers are Bartell Drug, Kinney Drug and Lewis Drug.

bartell   kinney   lewis

Independent Drug Stores are full service drug stores with pharmacy departments that also offer a selection of health and beauty care categories including cosmetics. These stores are typically single stores or a small group of 10 or less stores and not part of a larger family of chain of stores. The independent class of trade is comprised of stores that are serviced by L&R sales representatives or L&R Telesales and further supported by our B2B eCommerce website:

For these customers L&R becomes their office support team by assisting with product selection, category management, space planning and retail price management. L&R also supports these customers with promotional programs designed to drive sales in key categories though out the year as well as during the various seasonal selling time periods.

  • Serviced Stores – these store locations are serviced by an L&R sales representative who presents new items, places orders and assists the store with item selections to meet their demographic needs. These are retailers such as Raindew Family Centers, Save on Fifth and Value Drug to name just a few.

    raindew   save on fifth   value drug

  • Telesales Stores – these are stores located in remote outlying areas and rely on calling or emailing into our telesales team to place orders, learn about new items and solicit assistance with their category management needs. These are retailers such as Purdy Cost Less Pharmacy, One Stoppe Shoppe, Sandpoint Super Drug, Western Drug and Ray’s Pharmacy to name just a few.

    western-drug   sandpoint-super-drug   purdys-cost-less

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Military Exchanges

Military compounds have their own stores within their base locations to meet the needs of the military members and their families. L&R offers a full line of services to these base stores such as order writing, low store inventory, improved turns, reduced operating costs and category management assistance to meet category and demographic needs. We currently service Veterans Canteen (VCS) and the Marine Corp.


Ecommerce businesses are booming right now and L&R services every angle of the multi-faceted industry. We take great pride in helping you better service your own customers, and we do that by providing you with the products your clients need. L&R will also handle the headaches associated with e-commerce – providing customer service, processing returns, warehousing, and creating the platform to sell products on broader e-commerce marketplaces.

At L&R, we understand that no two companies are the same, nor do they have the same needs. We therefore provide several inventory solutions, so our clients can select the one best suited to them.

Once the customer has made a sale, they can choose to pick up orders from our L&R site or have them delivered daily. This option offers an up-to-date inventory while eliminating the existence of outdated inventory in their own warehouse.
The Bulk Buyer makes large-scale order, weekly or even less frequently. They use our Master Catalogue to fill their warehouses with inventory to deliver to their own clients.
The Extended Aisle (often referred to as the “Endless Aisle”) enables an online or omni-channel retailer to make a sale on their e-commerce site, without having that exact product in stock. Instead, while the sale is made on that specific e-commerce site, the transaction is processed through L&R’s inventory. L&R will ship this product directly to the consumer, all while maintaining the integrity of the retailer site that it was purchased from. This enables our customers to expand their product catalog and provide rapid B2C order fulfillment powered by L&R’s vast inventory and distribution network.