Select Brand – The Lower Price Name Brand

Select Brand is the exclusive private label brand of L&R and SAJ Distributors.


Select Brand is the exclusive private label store brand health and personal care products carried by L&R Distributors, SAJ Distributors and other prominent wholesalers. Select Brand products can be found in over 1,200 retail locations.

Established close to three decades ago, Select Brand offers one of the most comprehensive control label HBC lines in the country and competes in core categories such as supplements, pain/analgesic, cough and cold, antacid, laxative, beauty and general merchandise.

L&R went with Select Brand due to its quality, performance at retail and competitive pricing.

Select Brand offers retailers the following benefits:

  • A full product line of more than 1,000 items.
  • Quality and ingredients comparable to the national brands.
  • High quality, instantly recognizable packaging that appeals to shoppers.
  • Significantly higher profit margins.
  • Savings to consumers can be as high as 30% range over branded product.