On top of our 18,000 general merchandise SKUs, L&R maintains a specialty division for cosmetics, bath, fragrance and other health and beauty items. In fact, we are the largest cosmetics distributor in the United States, with over 7,000 beauty items (carded and loose versions). We service over 50 chain customers in the grocery and drug class of trade, and supply more than 13,000 retail destinations.

How L&R helps boost your cosmetic product sales:

  • We distribute all basic items necessary to maintain your store sets.
  • We provide a large assortment of promotional displays which allow customers to try new products and encourages them to purchase timely seasonal shades of their favorite items.

Segmentation

and corresponding percentage of dollar sales*

Eye Mascara, eye shadow, eyebrow & eye liner
33.30%

The brow properties continue to drive sales in the Eye segment.

Face Foundation, Powder, Blush, Concealer, Bronzer, Primers & Mists
32.25%

Face primers and setting mists continue to drive sales in the Face segment.

Lip Lipstick, lip gloss, lip liner & lip remedies
13.61%

Liquid lip colors and glosses are driving the sales in the Lip segment.

Nail Nail polish, Nail Treatments & Implements
20.84%

Gel nail colors continue to drive the sales in the Nail segment.

Premier Brands:

Mid-Tier Brands:


Value Brands:


*Based on IRI 52 weeks ending 12/2/2018

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