On top of our 18,000 general merchandise SKUs, L&R maintains a specialty division for cosmetics, bath, fragrance and other health and beauty items. In fact, we are the largest cosmetics distributor in the United States, with over 7,000 beauty items (carded and loose versions). We service over 50 chain customers in the grocery and drug class of trade, and supply more than 13,000 retail destinations.

How L&R helps boost your cosmetic product sales:

  • We distribute all basic items necessary to maintain your store sets.
  • We provide a large assortment of promotional displays which allow customers to try new products and encourages them to purchase timely seasonal shades of their favorite items.

Segmentation

and corresponding percentage of dollar sales*

Eye Mascara, eye shadow, eyebrow & eye liner
32.59%

The emerging property that accounts for the largest growth in the EYE segment is BROW.

Face Foundation, blush, powder, bronzer & concealer
31.42%

The properties that accounts for the largest growth in the FACE segment is Contouring & Strobing.

Lip Lipstick, lip gloss, lip liner & lip remedies
13.88%

The emerging property that accounts for the largest growth in the LIP segment are the Dark, Bold & Matte lip colors.

Nail Nail polish, implements, treatments & false nails
22.11%

The emerging property that accounts for the largest growth in the NAIL segment is Gel Nail Color.

Premier Brands:

Mid-Tier Brands:


Value Brands:


*Based on IRI 52 weeks ending 11/27/2016

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