The toy category continues to grow.
Last year, it saw an increase in dollar sales in excess of 5.9% and is forecasted to show solid growth in the US market through 2017 and into 2018. While toy sales certainly spike in the 4th quarter holiday season, toys sell consistently though out the year.
The creative process inherent in play is what captures the attention of children.
Construction Toys continue to be top sellers for boys.
Baby & Toddler Toys amuse young ones with the introduction of colors, shapes and sounds.
Outdoor Toys keep children entertained during the summer months and allow them to exercise while spending time outdoors.
Games & Puzzles enhance and develop cognitive skills.
Arts & Crafts Toys help children develop or improve motor skills.
*Based on GMDC Nielsen Sales for 52 weeks ending 7/02/2016