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About the Consumer:
Stationery products appeal to every age group in every household: from young children’s crayons, to students’ homework and school-project supplies, to adults’ home-office, mailing & packaging supplies for shipping.
Sales in this category remain constant throughout the year with a spike in the Autumn season when schools open for the academic year. Dollar sales in the stationery category continue to increase from year to year.
Category Sales in the
Food & Drug classes of trade
Office Supplies & Organization File folders, organizers, staplers & scissors
Supplies Notebooks, binders, paper, planners & envelopes
Writing Instruments Pens, pencils, markers & highlighters
Packing/Mailing Supplies Padded mailers, packing tape & labels
Children's Supplies Crayons, writing tablets, paints, glue & clay
*Based on GMDC Nielsen Sales for 52 weeks ending 12/29/2018