Total Pet Care is a $71 billion category and is projected to top $87 billion by 2018.
$14 billion, or 20% of the dollars in Pet Care are spent on Pet Health & Supplies which consist of:

Toys & Accessories
0%
Dog & cat toys, collars, dishes
Dog & Cat Treats
0%
Rawhides, biscuits, bones, treats
Flea & tick Treatments
0%
Drops, collars, sprays, powders, shampoos
Training Products
0%
Pads, stain removers, odor removers
Wellness Needs
0%
Vitamin wormers, eye care, dental care, remedies
Grooming Accessories
0%
Shampoos, combs, brushes, wipes
Aquatics
0%
Edibles, water conditioner
Bird & Small Animal needs
0%
Diets, treats, accessories
Cat Litter
0%
Litter, sprays, litter pans, accessories

Did You Know?

The average pet owner’s shopping basket is 2x larger than the baskets of those who do not own pets.

68% of US households, or 83 million consumer households, shop for pet care products.

Over 60% of dog and cat owners buy toys and gifts for their pets and the trend is increasing. Most gifts are impulse and for no special occasion.

*Source: IRI 52 weeks ending 3-16-2016

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