Toasters, Coffee Makers, Mixers, Irons, Blenders, Grinders, Crock Pots, Water Purification Systems
Household appliances are responsible for over $373 milllion in sales in the Food & Drug classes of trade. Food Preparation appliances have the highest dollar share at 37% followed by Coffeemakers at 19% dollar share and Toasters with a 4% dollar share.
personal care appliances
Curling Irons, Flat Irons, Hair Dryers, Hair Trimmers
This segment of the category continues to show positive sales trends in the Food and Drug classes of trade. The Food class of trade sold over $38 million dollars and the Drug class of trade sold over $141 million in personal care appliances during 2016.
Music & Electronics
Phone Accessories, Earbuds/Ear Phones, Radios, Cables, Chargers
This segment stimulated impulse sales in all classes of trade as it offers accessories to supplement performance for popular phones and electronic gadgets that have become basic everyday essentials. In the Food Class of trade this represented $1,059 million dollars in sales and $885 million for the Drug class of trade.
Scales, Vaporizers, Humidifiers, Electronic Thermometers
Due to its pharmaceutical nature, sales of these items perform best when they are merchandised near the pharmacy.
*Based on Nielsen for 52 weeks ending 7/02/2016 and IRI for 52 weeks ending 12/31/2016